Barry Sheelan

Barry Sheelan is an Irish B2B content specialist with expertise in making complex technical topics accessible and engaging within the iGaming sector. His ability to transform intricate concepts into clear, compelling content has marked his career. Barry joined SOFTSWISS in April 2023 as a Content Manager and Copywriter, where he played a crucial role in developing and implementing content strategies that included blogs, ebooks, and digital advertising copy. His work closely aligned with the company’s strategic goals, facilitating effective cross-departmental coordination and contributing to a unified content approach.

A key figure in the company’s content marketing roadmap, Barry’s responsibilities included crafting versatile copy and supporting sophisticated email campaigns to dynamic web content, which were integral to the brand’s marketing and communication strategies.

His diverse professional background encompasses managing a B2B copywriting service, founding an Italy-based travel blog, and holding positions at PayPal and Computacenter. His experience has sharpened his skills in SEO, content management, corporate communication, and technical support.

Educated in journalism with additional skills in project management and data analytics, Barry’s strategic and adaptable approach to content creation ensures that his contributions continue to engage target audiences effectively, even after his tenure at SOFTSWISS.