What is White Label Casino?

White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular alternative to a standalone casino business. What exactly stands behind the notion and what advantages the White Label offers are the key points that an operator needs to understand before making a decision about the optimal way to launch a new project.

How It Works

Purchasing a White Label solution, the business owner gets quick access to a unique, ready-to-operate online casino. The website is designed according to the operator's individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. From the player's perspective, it looks like a completely independent product and experience.

But the White Label solution offers a plethora of benefits. Besides the ready-to-use website and casino software, the White Label solution provider also takes care of the legal aspects of business. It offers operation under the provider's active online gambling licence in one of the existing gambling jurisdictions. It means there is no need to go through the tedious process of licence application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.

The online casino operator is responsible for:

• Day-to-day casino administration
• Marketing and player acquisition
• Player retention, promotion strategy and loyalty programs
• First-line support to players

The White Label solution provider is responsible for:

• Providing software platform and games
• Technical support to online casino operator
• Website development and hosting
• Legal infrastructure (keeping an active gaming licence)
• Financial infrastructure (processing payments via multiple payment methods)

Key Advantages of the White Label Solution

The White Label solution has certain benefits that are often crucial for new online casino operators:

• Much shorter time to market
• Ability to concentrate on marketing and retention
• Savings on licensing costs
• Legal operation with no extra hassle
• Ready-to-use payment processing options

SOFTSWISS offers the White Label solution to help operators start their online gaming business quickly and easily. By operating under either our Kahnawake or Malta licences, we provide a stable and compliant framework for your online casino operations. This approach, combined with our extensive payment processing infrastructure, allows you to save time and focus on marketing and business development – areas where we trust our clients to excel.

Note: While Curaçao previously supported White Label licences, jurisdictional changes have led to the discontinuation of this option.

Turnkey Solution: an Alternative for Licensed Operators

For operators who already hold their own gaming licence, a White Label solution isn’t actually necessary. In this particular case, a ‘Standalone’ solution is likely the best alternative.

This approach offers much greater autonomy in your operations, allowing you to tailor your casino’s identity and manage it according to your unique vision. By combining the flexibility of customisation with the efficiency of expert support in key operational areas, this solution enables you to focus on your own strategic growth and market positioning.

Read more about the SOFTSWISS Turnkey Casino Solution to learn about the possibilities it offers or simply apply for a free consultation to see if it’s the right fit for your business model.