The number of online casinos is growing steadily. For casino operators that means increasing competition. So the issue of how successful your casino is in terms of attracting and retaining players becomes almost a matter of survival. If you want your online gaming business to thrive, you need to put every bit of effort into keeping your players loyal and satisfied. How can one achieve that?
With the new services offered by SoftSwiss you may be sure that your players will not trade you for your competitors but will come back, invest and stay hooked. Our new offerings include:
- Player Retention Services
- 24/7 Customer Service to Players
Having accumulated profound experience in the sphere of internal marketing, SoftSwiss is happy to apply its best practices for boosting your online gaming business. When offering our player retention services, we take over management of bonuses, games, events, VIP players for you as well as send promotional and retention emails to existing casino players. Furthermore, as part of our new offer, we undertake to represent and promote your casino brand at key gaming forums like Ask Gamblers and Casinomeister.
Why do we concentrate on player retention and not acquisition instead? Both prove indispensable for improving your casino’s bottom line. You need one to create your player base and the other to keep your players loyal.
However, reality shows that instead of pouring shedloads of your marketing money into bringing in new players it may be wiser to shift you attention to those you already hold close. Consider this: according to statistics by Gartner, 80% of your company’s future revenue will come from 20% of your existing customers. After all, as proverb has it, a bird in the hand is worth two in the bush. Thus by implementing an effective customer retention strategy you are able to secure yourself a place in the sun.
Among its new services SoftSwiss also renders 24/7 Customer Support to casino players. Excellent customer service is vital to success of any business since it ensures that customers’ needs are addressed in a timely manner. Professional support in its turn helps spread the word of your casino’s responsiveness, giving it a competitive edge and improving your players’ loyalty.
Customer Support provided by SoftSwiss will be delivered in three languages (English, German, Russian, with more to come) via live-chat and e-mail contact form. A qualified associate will be assigned to your casino answering your players’ questions and resolving their problems 24/7. If need be, we’ll grow the size of your casino’s support team, making sure that no player is left unnoticed.
You want to exceed your players’ expectations to see your business flourish. So by keeping your players updated on all casino promotions, bonuses and events; by handling their requests and listening to their feedback we are sure we can achieve that.
