Founded in 1977, Sparco aimed to bring more safety and fashion to motorsport. Over the decades, the brand has become synonymous with high-quality racing gear, reflecting its commitment to technology, innovation, and style. Today, Sparco is a globally recognised leader in motorsport apparel and equipment, trusted by professional drivers and racing enthusiasts.
Inspired by Rubens Barrichello’s remarkable racing career, the new Sparco casual-style collection brings together the worlds of motorsport and technology. It is a reminder that real success, whether on a race circuit or in the office, starts with daring to push beyond the limits.
Sparco was with me at every turn. It's not just a logo – it’s a symbol of reliability proven by speed. I’m proud to be working with the brand that supported me throughout my career – now in a new format.
In Brazil, motorsport isn’t just a sport – it’s part of our cultural DNA. Having a driver like Rubens Barrichello is a point of national pride. This collaboration is our way of capturing the energy that lives on the racetracks of São Paulo. It’s a story of speed, pride, and a uniquely Brazilian spirit.
