This exhibition will undoubtedly be remembered for another eye-catching marketing campaign by SOFTSWISS. Inspired by the timeless wisdom of the UK's luminaries, the company centred its promo activities around the idea that insightful observations, like Newton's, initiate the process of reshaping human history.
The same approach works in business when experts, like SOFTSWISS, leverage their keen observations of the industry landscape for guiding their partners to success. This philosophy transitioned into the booth design, where the first-ever two-floor setup brought the campaign to life with engaging animations and symbolic apples.
This edition of ICE was remarkable, signifying the end of its era in London. The high attendance was evident, with a fully booked schedule until the last minutes of the event.
I observed a notable increase in attention towards the expanding African market, both from our existing and potential partners. This is particularly encouraging for us, given SOFTSWISS' recent majority stake acquisition in South African Turfsport. Still, the enduring focus on LatAm underscored the importance of this market within the industry.
SOFTSWISS at Global Gaming Awards EMEA 2024 • 1:01
