The surge of mobile devices claiming 90% of the Gross Gaming Revenue (GGR) in Q1 2024, up from 86% the previous year, underscores the imperative for mobile applications. The newly launched mobile app is strategically positioned to meet this demand, offering an enhanced and accessible gambling experience for players.
For iGaming operators, the mobile app offers several key business advantages:
- Enhanced player trust: In line with stringent industry standards, apps undergo rigorous verification by app stores before publication.
- Diversified risk management: Offering multiple platforms, operators ensure stability in unforeseen circumstances. Splitting the audience across various platforms mitigates risks and ensures consistent engagement, regardless of external factors.
- Improved user comfort: Advanced mechanics and features surpass browser limitations, enhancing the user experience.
- Extended promotional abilities: Push notifications and promotions through digital channels enable direct communication with players.
With the launch of the mobile app, the SOFTSWISS Sportsbook continues to solidify its position in the iGaming industry, providing partners with cutting-edge solutions to enhance their business operations. Additionally, SOFTSWISS has recently released the Sportsbook Budget Calculator, a tool designed to assist operators in managing their budgets effectively.
