Sportsbook Introduces Player Chat to Enhance User Engagement

SOFTSWISS has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.

According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other.  Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.

Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations. 

Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.

We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.

The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference.